High tech teambuilding events specialists Wildgoose has announced an 87 per cent rise in seasonal gross profits from the 117 Christmas themed events the agency held for clients in December 2014.
Wildgoose Events MD Jonny Edser, says the extra business won by the Hertfordshire-based company was down to three kinds of themed events which were a combination of indoor and outdoor games, all using a new app launched last year.
Ho Ho Ho Quiz with seasonal trivia; the Ultimate Festive Pub Explorer, a Christmas-themed pub crawl and quiz, and Secret Destination, a two-hour challenge to find the clients’ Christmas party venue, were the products delivering the seasonal uplift in profits.
“We’d already had a great year, but the extraordinary December figures were a big surprise and a very nice Christmas present for all of us. All of our team worked so hard during December, they were ready to drop by Christmas Eve.”
Clients contributing to the Wildgoose Christmas cheer included Vodafone and CBRE Portugal.
Jonny Edser tells CN says gamification is transforming business, with Gartner claiming that 70 per cent of the world’s top 2,000 companies now having deployed a gamified app.
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