Liverpool Convention Bureau and ACC Liverpool have launched a new brand for the city’s event ambassador programme. Club Liverpool has been designed to promote the city as a world-class conference and event destination.
The new programme will be led by Liverpool Convention Bureau working in partnership with ACC Liverpool, home to the BT Convention Centre, Echo Arena and Exhibition Centre Liverpool.
Liverpool’s ambassadors have helped attract over 120 national and international events to the city region since the ambassador programme started in 2004.
The aim is for Club Liverpool to draw on these successes, with a remit to entice major national and international events to the city and attract inward investment from a global audience. The target is to double the number of city ambassadors in the next 12 months and develop events in key sectors such as education, scientific and medical.
“Becoming an ambassador is a fantastic opportunity to showcase your home city – including its culture, heritage and scientific innovation – to your colleagues around the world. Working together as joint advocates allows us to get our messages out to the right people and show just why businesses should recognise Liverpool as a world class destination for conferences and events,” Kate Currie, Liverpool Convention Bureau manager said.
The launch of Club Liverpool comes as the £66m Exhibition Centre Liverpool prepares to open at ACC Liverpool in September 2015
Kerrin MacPhie, director of sales at ACC Liverpool, said: “City ambassadors are crucial in helping us to attract large international conferences as they are experts in their field and can help to identify key events which they wouldlike to see hosted in their home city. Each event in turn generates millions of pounds in economic benefit for the region.
“The launch of Club Liverpool, together with the opening of Exhibition Centre Liverpool, will allow us to further cement our growing reputation both nationally and internationally as one of the UK’s leading conference destinations.”
The new programme includes a refreshed website, ClubLiverpool.co.uk, which enables ambassadors to access event news, networking opportunities and key information.
Club Liverpool currently includes over 100 leading members of Liverpool’s medical, academic, business and cultural industries.
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