Centerplate strikes new catering chord in Liverpool

Global venue hospitality provider Centerplate has added to its operations in Liverpool, following an agreement with Liverpool Philharmonic to become the venue’s new catering partner.

The deal signals a move away from in-house event catering for the Grade II listed Art Deco style Liverpool Philharmonic Hall. Liverpool Philharmonic awarded the contract to Centerplate’s UK division (formerly the Lindlay Group), which already does the venue catering at nearby ACC Liverpool.

The Philharmonic Hall management said it hoped the deal would lead to expanded use of its restaurant and bar facilities, including in the Grand Foyer.

The partners were keeping the value of the deal under wraps but it is believed to be long-term.

Centerplate last year won 10-year contracts at Northampton Town FC and the Copper Box Arena in London.
 
Centerplate has pledged to source ingredients and products from local suppliers and craftspeople, including collaborating with Matt and Adam Locke, owners of the Spire restaurant in Liverpool, to create new menus featuring signature dishes.
 
As well as being home to the Royal Liverpool Philharmonic Orchestra, Liverpool Philharmonic Hall hosts a range of music concerts, festivals and other events. The 1,790-seat concert hall also regularly transforms into a cinema and Centerplate is to run Cinema & Dine packages designed to maximise the catering potential at these events.

“Following a rigorous tender and selection process, we appointed Centerplate as our hospitality provider and are delighted with how they have responded to the demands of a busy venue with a diverse audience that spans all ages,” said Millicent Jones, Liverpool Philharmonic’s executive director for marketing, communications and fundraising.
 
Regional operations manager for heritage at Centerplate in the UK, Simon Pile, said the first night of catering under the new team had recorded a 75 per cent increase in bar sales and added the aim was to achieve similar sales uplifts in the restaurant when full refurbishment of the Hall is completed next summer.
 
Liverpool Philharmonic Hall opened in 1939 and is in the midst of a £13.8m refurbishment programme.

Image courtesy of Mark McNulty
 
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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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