Blackpool is claiming 2014 as one of its best tourism seasons for many years, with adult visits topping the 10m mark.
The latest Omnibus research for the town shows a good summer season followed by growth in September and October with over 1m adult visits in each of the two months.
The research says Blackpool experienced an increase of more than 300,000 adult visits – from 9.8m in 2013 to 10.1m in 2014.
The business tourism component of that figure for 2014 reached 50,000, according to Visit Blackpool tourism manager Mandy Tythe-McCallum. “Enquires coming into the bureau for 2016, 2017 and 2018 have shown an encouraging increase in business over the next three years,” she adds.
“Following a static couple of years the conference bureau in Blackpool has seen an encouraging increase in the number of enquiries over the last 12 months. Conference organisers, agents and bookers have obviously heard about the investment in the town and are keen to see the changes that have taken place.”
Illuminations continue to appeal, with over half of the autumn visits directly associated with the annual lights show.
The bureau claims satisfaction levels in the autumn period rose to a record level of 95 per cent compared to 88 per cent in the same period in 2013.
Cllr Graham Cain, cabinet member for tourism and leisure, says much of the credit for the upturn in tourism levels is “due to the investment made in a high-quality events programme? and the Blackpool’s Back destination marketing campaign which has showcased the resort to thousands of new visitors”.
Blackpool Council and Merlin Entertainments are to co-fund a repeat of the ’Blackpool’s Back’ TV advertising campaign with an overall investment of around £700k. The 2015 Illuminations season will also benefit from a £2.4m investment following a successful bid to the Coastal Communities Fund.
Penny Mordaunt MP, Coastal Communities Minister, visited Blackpool recently to announce the CCF award.
“This government is determined to help our coastal towns thrive and I’m delighted to announce this £2m which will help Blackpool and surrounding towns tap into new businesses, boost skills and create jobs that will benefit the wider community. Well done to everyone involved in this successful bid.”
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