A significant number of annual meetings, conferences and events, otherwise held in the UK over the past six years, have trended towards European destinations over the course of 2014, according to Shepperton-based travel management company Ian Allan Travel.
The agency claims its corporate clients are increasingly choosing Europe to provide an incentive element to their business events.
Ian Allan Travel reported a near 40 per cent increase in events previously held in the UK, involving its clients, moving to Europe, with Barcelona and Madrid as two leading destinations of choice.
The TMC says the trend from clients is particularly noticeable in the IT, automotive and pharmaceutical sectors.
Andrew Barlow (pictured), head of event management at Ian Allan Travel, says: “There are two factors driving clients, across sectors, choosing to hold their events in Europe: namely a post-recession return of confidence, and secondly a desire to include an incentive aspect to the meeting at hand, by choosing the Continent. Although the traditional incentive market suffered a battering during the recession, we are now seeing corporates returning to Europe to increase the appeal of their business events for delegates. Our bookings indicate this trend will continue well into 2015.”
Ian Allan Travel also reports a big new investment in Navitas Decoder Suite technology to improve booking facilities through its Amadeus platform, Traveldoo and E-travel online booking tools.
The new technology, the company hopes, will allow it to personalise market sectors in which it has specialised over the past 50 years, including corporate, academic and charity travel management.
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