In the past the only companies that held their Christmas parties in January were retail and hospitality businesses that have their busiest time during December. This is all starting to change as many companies are making the shrewd move of hosting their celebrations in the New Year and are reaping the rewards. Is it the right move for your company party?
Well, in January you are likely to get a much better deal on your venue hire as they already know there are gaps in the calendar to fill. You can use this cash saving to perk up another element of your party. You’ll also have a broader choice of venues as they have more availability and you may be able to pick somewhere special that was out of your reach at December prices. Above all, most people are likely to turn up! This is especially true if you’re planning to invite key clients – a January date will increase their acceptance rate as their social diaries are much clearer than in December.
Beware, though. There are cons to the January Christmas party. There’s a lot to be said for the Christmas spirit effect. Post-Christmas parties are always at risk of falling a bit flat when the guests are in a January funk and all the decorations have been taken down. So spend some of your savings (see above) on additional entertainment to give your party a bit of oomph.
On the other hand having a party to look forward to in the bleakest month of the year may give employees a boost and increase productivity. January blues are hardly motivational so a party to lift the spirits could be just what everybody needs and ultimately very good for business.
In the end, whether your event takes place in December or January, your party is still going to give hard working colleagues the opportunity to let their hair down and celebrate after a year of hard work. When it comes down to it, that’s what matter isn’t it?
Any comments? Email Zoe Vernor