World Travel Market (WTM) is offering event professionals the opportunity to revisit the WTM 2014 UK & Ireland region via an interactive 360-degree online tour.
The BETA initiative has been launched in partnership with US-based virtual tours specialist VPiX. This is the first time VPiX has used its technology in an events context.
The BETA virtual tour of the UK & Ireland region is hosted on the www.wtmlondon.com website and comprises 60 panoramic images of the exhibition floor, taken during this November’s event. Visitors can navigate around the stands by clicking on arrows which change their view and see them virtually walking around the exhibition.
Stands which are part of the virtual tour are flagged up with an ‘Info’ icon. Clicking on the icon takes a visitor directly to the exhibitor’s page within the Exhibitor Directory channel on the WTM website, which contains all contact details.
“This is an exciting new step for us as we look to give our exhibitors every opportunity to maximise their participation at WTM,” said World Travel Market Senior Director Simon Press.
“Post-event follow-ups are an important potential source of new business and this BETA initiative gives exhibitors the chance to connect with buyers and visitors from around the globe. It also confirms WTM’s commitment to innovation and the introduction of new ideas.”
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