London’s QEII Centre will welcome two new directors early in 2015 in a team expansion and restructuring designed to extend the reputation of the iconic QEII Centre worldwide.
Diane Waldron, currently Head of Marketing and Events for the Honourable Artillery Company, will join the QEII Centre on 5 January 2015 as Director of Sales and Marketing.
Anna Clover, currently Commercial and Operations Director at Casna Group, will join in February 2015 as Director of Operations and Customer Experience.
Meanwhile, Commercial Director Sue Etherington (pictured), who has been with the centre for more than 11 years, will move to head up international sales and industry relations in a new role designed to drive international association and international corporate client sales. She will also take the lead at the centre developing relationships with key industry partners and associations.
She currently serves on the board of ICCA UK and Ireland and has recently been appointed to the board of ABPCO.
Mark Taylor, QEII Centre Chief Executive, said of Etherington’s changed role: “This important, re-focused role really plays to Sue’s strengths as a very effective and well connected face of the QEII Centre globally, as well as its lead on industry relations.”
The QEII Centre underwent an interior re-build and modernisation recently and is already reporting contract values exceeding targets. Confirmed events have increased by more than 10 per cent compared with 2013 and forecasted occupancy for this year is almost 14 per cent higher than that achieved last year.
Waldron will focus on bringing the brand in line with the long-term vision for the centre and on developing the sales and marketing strategy.
“I am delighted to be joining the iconic QEII Centre at such an exciting time in its history. I look forward to working with the team to revitalise the brand and reposition the QEII Centre as a world leading venue at the heart of London’s conference and events industry.”
Glover also joins with extensive experience of working in both the hospitality and facilities sectors at sites including Alexandra Palace, IET Venues, the Royal Society of Arts, Millennium Dome and Shakespeare’s Globe.
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