How to deliver success for brands, rights-holders and broadcasters will be the main theme of a new event launched by Telegraph Business Events. Lord Coe is one of the confirmed speakers for The Telegraph Business of Sport Conference 2015, which takes place 13-14 May 2015, at the BT Centre in the City of London.
The conference will involve other leading figures from the sporting world providing first hand insights into major industry success stories. There will be case studies, panel sessions and in-depth interviews.
Other confirmed speakers include Debbie Jevans CBE, Chief Executive of England 2015 Rugby World Cup; John Petter, CEO of BT Consumer; Henry Winter, Football Correspondent for The Telegraph; Christian Horner OBE, Team Principal, Red Bull Racing; Sally Bolton OBE, Managing Director of the London 2017 World Athletics Championships; Barbara Slater OBE, Director of BBC Sport and Giles Morgan, Global Head of Sponsorship and Events of HSBC.
Lord Coe, CH, KBE, Chairman, CSM Sport and Entertainment, said: “This event represents a unique opportunity to hear from international business people leading the way in developing major international events and ensuring that they leave an enduring and beneficial legacy.”
Topics to be discussed include:
- Learning lessons from leading sporting events and implementing industry best practice
- Accurately quantifying ROI and increasing value for money in sponsorship activation
- Examining how rights-holders can develop a collaborative approach with sponsors to meet specific brand goals
- Maximising the use of digital platforms and rapidly creating content to reinforce brand identity.
Alex Foster, Divisional Director, Telegraph Events (pictured), said: “Britain is one of the world’s greatest sporting nations, and has played host to some of the world’s biggest events. The new Telegraph Business of Sport Conference will bring together key industry players who have helped to shape the sporting industry, discussing the key issues for brands, right-holders and broadcasters.
“We are delighted that BT Sport have agreed to be the Principal Partner of the event, and to hold it at the fantastic facilities within BT Centre. The Business of Sport is sure to generate much debate, and be of interest to a wide audience, not just confined to the sporting world.”
John Petter, CEO, BT Consumer, said: “The business of sport and the sport industry is now part of BT’s DNA and we look forward to getting involved in the debate.”
BT Sport will be hosting an exclusive drinks reception at the BT Tower on the 14 May 2015. Jake Humphrey will be the host for a Q&A session with a special guest.
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