Digital guru Ben Hammersley gave the keynote address at the Business Tourism Scotland conference at the Assembly Rooms Edinburgh, 2 December. He urged Scotland’s business tourism industry leaders to harness technology to prevent them from becoming “psychologically desperate”.
Hammersley’s presentation, entitled The Very Big Picture, explained how noise, lighting and temperature can affect people’s productivity, and how conference organisers and office managers should pay particular attention to “environmental psychology”.
“It’s incumbent on the likes of hotel owners, office managers and event organisers to create an environment where thinking is easy and pleasant.”
Organised by VisitScotland and Scottish Enterprise and supported by Dundee and Angus Convention Bureau, Marketing Edinburgh, Glasgow City Marketing Bureau (People Make Glasgow) and Visit Aberdeen, the conference was attended by leading members of Scotland’s business tourism industry.
Other speakers included Tourism Minister Fergus Ewing (pictured), VisitScotland Chairman Mike Cantlay and David Campbell, a founding director of Banks Sadler, as well as Jonathan Bradshaw, CEO of the Meetology Group.
Neil Brownlee, Head of Business Tourism at VisitScotland, said that 2014 had been an extraordinary year for Scotland, with venues, accommodation and facilities showcased to a massive global audience. “In the afterglow of 2014, Scotland is now recognised as a place to host world-class events and this year’s Business Tourism Scotland conference showed how the industry could use 2014 as a springboard for continued success.”
Do you have news for CN? Email: Paul Colston