A new conference, Social Travel Britain 2015, aimed at travel and tourism businesses and their communications teams, will take place in Salisbury, Wiltshire, from 17-19 April 2015.
The conference will also feature the first ever UK Social Travel Awards designed to recognise the best digital innovations and social media campaigns in British tourism over the last 12 months.
The new event aims to showcase initiatives in digital marketing and social media and address key issues shaping Britain’s digital marketing future.
Conference organiser Mark Frary from Travel Perspective, says: “The requirements of successful tourism marketing are unrecognisable from even a few years ago. For many tourist boards and tourism marketers it is also difficult to distinguish between the great opportunities the sharing revolution offers, and the pitfalls.
“Social Travel Britain will bring together the best brains in destination and attraction marketing, with the bloggers and digital innovators who have played integral roles in recent successful campaigns. The conference is about inspiring new ideas, showcasing how storytelling works online, and empowering tourism professionals to tackle the phenomenal change that engaging digitally brings to their roles.”
Social Travel Britain will take place at Sarum College in Salisbury. The city is listed by Lonely Planet among the top 10 in the world to visit next year.
Social Travel Britain will feature sessions such as ‘Blog it and they will come?’ featuring David Coulthard, marketing director, Salisbury Cathedral, looking at bringing a cathedral into the digital age and supporting the 800-year anniversary of the Magna Carta.
Delegates will also learn about and visit other attractions across Wiltshire with post-conference opportunities.
VisitWiltshire CEO David Andrews adds: “We’re delighted that Travel Perspective has chosen to bring this important conference to Salisbury. In order for VisitWiltshire to continue to achieve record numbers of tourism visits and spend for Wiltshire, it is essential we continue to invest in our digital and social media activity, so this is a fantastic opportunity for us to attract some of the country’s best tourism marketeers, travel bloggers, tweeters and Instagrammers to visit, and write about, Wiltshire.”
Organisers digital consultancy Travel Perspective have previously designed the Social Travel Market seminars at World Travel Market.
Do you have news for CN? Email: Paul Colston