Custard Communications has been appointed to drive the PR strategy for The Meeting Industry Association (mia) during the association’s 25th anniversary year in 2015.
The mia has been undergoing a period of renaissance of late and says it will focus in its 25th year on reminding the industry of the importance of “community, knowledge exchange and celebrating success”.
Custard reports it has added five new events and hospitality client contracts over the past three months including the mia, the QEII Centre, The Master Innholders and the Independent Hotel Show, as well as retaining 96 per cent of its clients for a further 12 months. The agency says it has taken on three more staff over the past year.
Confirming the appointment of Custard, mia Chief Executive Jane Longhurst (pictured), said: “2015 is certain to be a significant and exciting year for the mia. With several exciting initiatives planned for our anniversary, we are looking forward to working with Custard and continuing to benefit our members.”
The contract runs for 12 months and will include involvement in the development of the 25th anniversary conference as well as a series of engagement activities taking place throughout the year.
Custard’s MD Petra Clayton said the agency’s priorities would be to shape the messages around the mia and its purpose to the event industry, but also to harness the thought leadership behind the organisation and its importance in bringing the industry together. “We are excited to be striding into 2015 with a firm focus on aggressive growth,” she said.
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