Macdonald Hotels & Resorts is collaborating with UK homelessness charity Centrepoint and aims to raise £30,0000 to help the cause of finding beds for young homeless people over the festive season.
It is estimated that 15,000 young adults across the UK will wake up homeless on Christmas morning. Macdonald Hotels says it will raise the money for the charity via raffles and fundraising events involving its guests who will get the chance to win various prizes, too.
Kellie Rixon, MBE, Brand Director of Macdonald Hotels, said: “We think that the number of young people waking up in unthinkable situations on Christmas morning is simply unacceptable. We want to help and do what we can to give those less fortunate a bed to sleep in. Collaborating with Centrepoint and offering our guests the chance to do their part is a step towards achieving this.”
Victoria Parker, Corporate Development Manager at Centrepoint, said: “We estimate that 15,000 young people will face homelessness this Christmas and it’s a terrifying thought that these young people are twice as likely to die as their peers.
“The money raised will help Centrepoint provide young people not only with a safe place to stay, but also the vital long-term support needed to tackle the physical and mental health problems caused by homelessness and to turn their lives around in 2015.”
This year the hotel group was named Most Improved Brand through the MeetingsMetrix Report. Macdonald Hotels is also promising “exciting developments” to its ‘Meeting@’ delegate product in 2015.
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