Lanyon acquires GenieConnect

Corporate meetings, events and travel software specialists Lanyon, has announced the acquisition of GenieConnect, provider of mobile applications for meetings and events. The value of the deal has not been disclosed.

Lanyon’s
global customers will now have access to multi-event apps, iBeacon,
gamification, interactive maps, and social media walls.

The
application also helps event organisers better manage their events,
understand their attendees with real-time analytics, and track onsite
behaviours to help make smarter business decisions.

“Leading
companies are looking to consolidate their entire meetings, events and
travel programmes with one provider, and mobile is a key element,” said
Lanyon CEO David Bonnette.

“Until recently, all they had to
choose from were disparate point solutions. Today they are looking for a
suite of solutions to seamlessly manage everything from small meetings
to group room block management for their largest annual conference. By
adding GenieConnect’s cutting-edge mobile application to Lanyon’s Smart
Events Cloud and RegOnline, we further expand the value we provide as
the only enterprise-wide suite of solutions with advanced mobile
capabilities.”
 
GenieConnect is already integrated with many of
Lanyon’s solutions, and together the two companies have collaborated on
many high profile event programmes around the world.

GenieConnect is led by CEO Giles Welch (pictured) and headquartered in Maidenhead, Berkshire.

“Having
worked with many of the software companies in the meetings and events
space, it was clear to us that Lanyon was the leader, and that together,
Lanyon and GenieConnect could provide unique benefits to our combined
customers and the industry as a whole,” Welch said. “We look forward to
continuing to grow and innovate with Lanyon and bring our mobile
technology to their illustrious global customer base.”
 
The
acquisition of GenieConnect caps an exciting year for Lanyon, which
acquired Passkey and merged with ACTIVE Network Business Solutions
earlier in 2014.
 
Do you have news for CN? Email: Paul Colston

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

Up Next

Related Posts

banner