Global brand experience agency
Jack Morton Worldwide is to produce, for an 11th consecutive year, the Mayor of London’s New Year’s Eve fireworks display.
display, which is focused around the EDF Energy London Eye, is a
highlight in the capital’s programme of cultural celebrations and will
be watched live by thousands of people on
the banks of the Thames and millions more on television.
is a great honour to create a show which year on year sets the bar in
innovation and creativity, and one with the ambition to position London
apart from the other New Year shows
around the world. Each year we see more and more people tuning in from
home to watch our show in addition to those experiencing it live in
central London which is a great testament to its success,” says Jim
Donald, Project Director, Jack Morton Worldwide.
year the event is ticketed for the first time to help manage crowd
numbers more safely. An estimated 500,000 people came to the centre of
London to watch last year, and most were
unable to get into the viewing areas. This year 100,000 tickets have
been made available to the public, with ticket holders being guaranteed a
good view of the display.
Mayor of London Boris Johnson says: “London’s
New Year’s Eve fireworks are phenomenally popular, not just in the
capital, but across the world and we want to ensure it continues to be a
safe, enjoyable and sustainable event for the long-term. After
consulting with our partners, we have introduced ticketing
to help manage crowd numbers and create a better experience on the
night. For anyone without a ticket the fireworks are again being shown
live and in full on television, meaning you can watch it in glorious HD
colour, without missing a single second. And don’t
forget, there are hundreds of other New Year’s Eve celebrations to enjoy in bars, restaurants and clubs across the capital.”
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