In our super hi-tech and super connected IT world, I have always
supported the view that virtual meetings through conference calls, video
calls, webinars and all the other means we use to communicate can never
replace a firm hand-shake and a face-to-face meeting.
is my own personal opinion, so I was delighted to hear that this has
been substantiated in a study undertaken by CT Business Travel which has
demonstrated that face-to-face meetings really matter. This will also
be music to the ears of both b2b and b2c exhibition organisers, who want
to validate their increasing space costs by showing there is still a
place for that type of supply and demand interaction.
their research (the latest infographic from CT Business Travel was the
result of extensive research garnered in collaboration with external
agency, Neomam Studios) into whether face-to-face meetings still had a
place in the modern business place, it was uncovered that 95% of
professionals believe face-to-face meetings are key to successful
business relationships and that a virtual meeting can never quite
substitute meeting someone in the flesh.
Thomas Kempster comments on these findings: “As someone who is heavily
involved in and always reading about the latest technology and being
very aware that virtual meetings were now pretty commonplace, I think it
was pretty surprising that so many professionals are still so focused
on face-to-face meetings – and the most surprising thing of all was that
80% of Millennials actually prefer face-to-face.”
of its findings, CT Business Travel has also announced that over 80% of
its clients have booked travel in the past year in order to further
client relationships with face-to-face meetings.
Danny Ashton, comments on his teams role in this project: “We were
really excited to work with CT Business Travel on this project and we’re
really pleased with the positive feedback we’ve had on the results.
Business Travel was fairly new to us so this provided a great challenge
for us to rise to.”
And it wasn’t just the collaborators who
were interested in the stats uncovered by its research, the team’s
infographic depiction of its findings was also published by Inc.,
Entrepreneur, Design Taxi and Site Pro News, amongst a number of other
highly influential business sites. CT Business Travel have produced
research in an easily digestible format in order to support those
ambitious to grow their business; with a view to helping them to
understand when they should be adopting the latest technology and when
they should be utilising face-to-face meetings.
Any comments? Email Zoe Vernor