Corporate meetings, events and travel software specialists Lanyon, has announced the acquisition of GenieConnect, provider of mobile applications for meetings and events. The value of the deal has not been disclosed.
Lanyon’s global customers will now have access to multi-event apps, iBeacon, gamification, interactive maps, and social media walls.
The application also helps event organisers better manage their events, understand their attendees with real-time analytics, and track onsite behaviours to help make smarter business decisions.
“Leading companies are looking to consolidate their entire meetings, events and travel programmes with one provider, and mobile is a key element,” said Lanyon CEO David Bonnette.
“Until recently, all they had to choose from were disparate point solutions. Today they are looking for a suite of solutions to seamlessly manage everything from small meetings to group room block management for their largest annual conference. By adding GenieConnect’s cutting-edge mobile application to Lanyon’s Smart Events Cloud and RegOnline, we further expand the value we provide as the only enterprise-wide suite of solutions with advanced mobile capabilities.”
GenieConnect is already integrated with many of Lanyon’s solutions, and together the two companies have collaborated on many high profile event programmes around the world.
GenieConnect is led by CEO Giles Welch and headquartered in Maidenhead, Berkshire.
“Having worked with many of the software companies in the meetings and events space, it was clear to us that Lanyon was the leader, and that together, Lanyon and GenieConnect could provide unique benefits to our combined customers and the industry as a whole,” Welch said. “We look forward to continuing to grow and innovate with Lanyon and bring our mobile technology to their illustrious global customer base.”
The acquisition of GenieConnect caps an exciting year for Lanyon, which acquired Passkey and merged with ACTIVE Network Business Solutions earlier in 2014.
Do you have news for CN? Email: Paul Colston