BestCities Global Alliance, which includes Edinburgh, and the Professional Convention Management Association (PCMA) have announced a global alliance/trade association partnership that will take effect from 1 January 2015.
“The signing of this strategic agreement with PCMA is significant for BestCities as it comes at a time when we are embarking on our next five-year plan with a clear consensus that our customers are at the forefront of everything we do,” says BestCities Board Chair, Karen Bolinger.
“Our aim is to seek new markets, expand our portfolio of business development activities and form new partnerships that provide tangible benefits for both our partners and clients while continually growing our brand awareness.
“Becoming a PCMA partner means having a vested interest in strengthening, supporting and educating the industry. The partnership between our two organisations embodies the synergy not only in our individual business development strategies but also shared commitment to our customers, partners and industry,” Bolinger adds.
This assurance is shared across all ten Alliance partners who uphold, and are accountable for, the standards under the BestCities’ Quality Management System.
With representation across all five continents, BestCities’ global network will also provide support and resources for PCMA’s international development strategy as they too continue to grow their global community.
“In a world where most meeting organisations are seeking to extend their global reach, PCMA’s partnership with BestCities brings together two iconic industry organizations, who will jointly deliver the best education to assist meeting executives with ease of doing business and showcase opportunities on the global stage,” said Sherrif Karamat, PCMA Chief Operating Officer.”
Image: Karamat and Bolinger announcing the partnership at a meeting on the top of Cape Town’s Table Mountain.
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