New research suggests that a third of young professionals dislike event apps. Given the way apps have been promoted to organisers, this may come as a surprise.
But should it? In most cases it’s quicker to use a mobile device to go to the event website and find information than to download and install an app. And if users don’t get round to removing apps for past events, their devices are going to get cluttered up with apps they no longer need.
It’s also clear that the design of some apps works against them because they’re so muddled it’s difficult to find relevant information.
All of this means that organisers must not neglect their websites in favour of their apps.
They need to take a close look at their websites and ask whether they provide the information users want and whether it’s easy to find. For example, are the dates, location and opening times shown at the top of the home page? How many clicks does it take to find the seminar programme? These days it’s very easy to deliver different content to mobile devices and desktop browsers.
Get all of this right and it might even be possible to save money on app development.
Any comments? Email Zoe Vernor