Technology provider Xing Events says its Xing social network is rivaling that of LinkedIn in destinations including Germany, Austria and Switzerland.
“Our strategy focuses on German-speaking countries and we are working to fortify that position,” Cai-Nicolas Ziegler, CEO of Xing Events told a press conference at EIBTM 2014 in Barcelona.
He went on to say that expanding into other international destinations was not currently part of its strategy, with the focus purely on solidifying its position in German-speaking countries.
Online event management and ticketing provider amiando was acquired by Xing and rebranded Xing Events in November last year and, according to Ziegler, it is the only technology provider that can recommend events to users and match people to relevant events by using the Xing social network.
As part of the current Xing Event strategy the organisation is focusing on ’connecting the dots’ of the entire event cycle.
“As part of Xing we can use the Xing profile of event attendees as the component glue. The individual identity of our attendees goes through all our services and we can identify exactly who is using our services.”
As soon as an attendee buys a ticket for an event through Xing, Ziegler said they are essentially locked in as a Xing user and their ticket is immediately located in the mobile app. “The Xing account is the carrier of identity,” he said.
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