Organisers of World Travel Market (WTM), which takes place 3-6 November at Excel London, have reported a seven per cent increase in visitors to the first two and a half days of the show.
A five per cent increase in exhibitor personnel was also reported.
According to unaudited figures, WTM 2014 has seen a total of 82,213 visits compared to 78,035 at 1pm on the third day of the 2013 event.
The first day of WTM 2014 saw invite-only visitor attendance up nine per cent on last year to almost 9,692. This includes a 13 per cent increase in invited WTM Buyers’ Club members.
Tuesday saw 19,706 visitors to the show, an eight per cent increase on the second day of last year’s event.
At 1pm on 5 November, WTM 2014 had welcomed seven per cent more visitors (12,582) than at the same time at WTM 2013.
“I am absolutely delighted with the delegate attendance of WTM 2014 up to 1pm on Wednesday,” World Travel Market Senior Director, Simon Press said. “These figures demonstrate the power and importance of WTM to the industry and the role it plays in facilitating business for sector.
Press predicted WTM 2014 would facilitate around £2.5bn in industry deals and was poised to the best-ever attended.
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