Week nine in the life of a startup

The startup adventure continues for Matt Green, Director of event consultancy GMG Network

I work in events and have done for a very long time. I trained in technical theatre and as a teenager was a proud member of a band called ‘Noise Pollution’. Rehearsals are par for the course. Things always run more smoothly when you’ve had a practice. The trouble with setting up your own company is that, for most people, there doesn’t seem to be any scope for this. No pre-season friendlies. It’s a bit like learning to drive – you can read about it, dream about it, but until you’re doing 70mph on the M25, you don’t really know what’s hit you.

On another note, I think of one of my Little Greens and his recent piano exam. He must have played ‘Vampire Blues’ hundreds of times (it drove me bananas); he did a mock exam with his very patient teacher. There was a practice room set up for him at the exam centre. So I get to thinking – why not me? What’s wrong with a trial run where I can warm up, sort out the dud notes, set the tempo and get the dynamics right?

Creating something of your own is an organic process, a bit of an experiment. You can never be sure of where the journey will take you and what your ideas and conversations will lead to. It’s a bit like walking through the wardrobe and stepping into Narnia – the unexpected pops up time and again.

This is where I am. The lamp post – The Broadsword Group – somewhat a beacon amidst the dark trees of the start-up forest. My battle plan: I’ve decided to join forces with a technical production company and people I have a history with, who I know that I can trust to deliver outstanding events alongside me.

Yes I’m rebranding, a new company name, a new email address. Perhaps it’s initially a little confusing, but is that important? I know (just as Lucy did when she first heard the name ‘Aslan’) that it is ‘good’ and great things will come of this decision. I can offer my clients everything I did before and more. I know here my ideas will come to life. I’m ready to ride into the field, sword held high and make a path to the future.

I’m sure that there will be more surprises, more twists and turns along the way, but for now, the rehearsals are over. The curtain’s up…and I’m ready to rock ‘n roll.

Any comments? Email Paul Colston

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

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ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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