VisitDenmark won the EIBTM Sustainability Award 2014 in Barcelona this year for its new stand design which it has based on the principles of the Danish Meetovation.
The Danish team showed off their new design at the Reed Travel Exhibitions tradeshow this week and have been rewarded for their efforts.
The sustainable Danish stand is based on a foldable furniture box system designed and built by Danish artist/designer Thomas Dambo who specialises in building from trash/recyclable materials.
The stand system’s 45 boxes can be stacked to make seating and tables in different sizes. Two magazine stands are foldable to fit inside the stand’s mobile bar. The Danes claim the box system takes up 40 per cent less space than previous designs.
Steen Møller, Head of Business Events for VisitDenmark, said: “The EIBTM Sustainability Award 2014 is a great acknowledgement of our destination’s efforts to get sustainable meetings management higher on the agenda worldwide. The Danish stand symbolises everything that our Danish Meetings Industry believes in: creating MINDblowing Meetings via responsible thinking, flexibility, and creativity in order to achieve the highest Return of Meeting Investment on any type of business event.”
Denmark has developed what it calls the CSMP – Copenhagen Sustainable Meetings Protocol methodology, which it has used for two pioneering sustainable events in Denmark, the COP15 Climate Conference and the ISO-20121 certified Danish EU Presidency.
“We also developed event sustainability strategies in Copenhagen, Aarhus and Aalborg, and have been part of creating the first ever ICCA Scandinavian Sustainability Index,” Møller added.
Copenhagen CVB was also recently nominated for the ICCA Best Marketing Award 2014.
VisitDenmark’s ’All in a Box’ video is available to watch on YouTube.
The latest accolade is the second of its type in five years for the Danish national tourist board. VisitDenmark received a ’Sustainable Activites Initiative’ Award at EIBTM in 2009.
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