Monaco wins ICCA Best Marketing Award

The final day of the 53rd ICCA Congress in Antalya, Turkey saw Monaco Convention Bureau (MCB) pick up the association’s coveted Marketing Award.

The winner was announced at the Closing Ceremony.

The MCB was awarded for its campaign aimed at overcoming negative stereotypes by twisting clichés around to reposition their brand.

Chairman of the Judging Panel, Patrick Delaney, said: “We were impressed with the quality of the entries and in particular of the finalists. Once again the Best Marketing Award session had an extraordinary attendance which shows the magic and ICCA’s DNA in sharing knowledge and best practice.”

Laurence Papouchado, Deputy Director of Monaco Convention Bureau, said: “We are very honoured and proud to receive this prestigious award. Our entire team has worked hard in order to implement our new MICE Marketing campaign and this award shows that we are on the right path. Our sincere thanks goes to all ICCA members and the jury.”

The other finalists were Amsterdam Marketing and Wonderful Copenhagen Convention Bureau. The three finalists presented their campaigns at the Congress.

At the closing session new ICCA President Nina Freysen-Pretorius also announced that the Board of Directors had selected Dubai as the host destination for 2018. “Not only did this bid fully meet our business objectives and logistical requirements, the Board considered it to be a truly exceptional proposal,” she said.

ICCA CEO Martin Sirk said: “Dubai is positioning itself as the Middle East hub for association development, and the potential for ICCA membership growth is very exciting, so there are very compelling business opportunities for both ICCA and our members.”

“We look forward to working closely with ICCA and the members of the Middle East Chapter to organise the first ICCA Congress taking place in our region,” added Steen Jakobsen, Director of Dubai Business Events.

Meanwhile, ICCA’s 2014 Moises Shuster Award this year went to Greg Ortale, for his role in opening up the US domestic meetings market to international association meetings and supporting ICCA’s US development.

Named for one of ICCA’s founders, this award is ICCA’s highest honour, and is given to an individual who has achieved great success during their career in the international meetings industry, but who has also made an important contribution towards ICCA’s development and success.

Ortale, who was not present in person to collect his award, was one of the earliest supporters of ICCA in the USA during the 1980s and 90s, when most US destinations were only focused on domestic meetings, and continued to be a vital ambassador for ICCA while his career advanced as one of America’s top destination marketing leaders.

Outgoing ICCA President Arnaldo Nardone said ICCA’s position in the USA today would be far weaker without the work of Ortale. He had, said Nardone, made “vital introductions to American decision-influencers, explaining the role of our association, and opening doors to new opportunities. This award is well-deserved indeed”.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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