It’s beginning to look a lot like Christmas

RSA House GM Katy Hadcroft expects Christmas parties to return with a bang this year.

It’s official! The Christmas countdown has begun. I’ve spotted a mince pie or two at the local supermarket and decorations are starting to appear. The industry too is gearing up for the festive party season and by all accounts this is the year after so many in the doldrums. Whispers and predictions last year suggested that 2014 would see Christmas parties return with a real bang and we’re feeding off the sheer excitement of it all.
 
While last year saw the annual Christmas bash make a good come back organisers’ budgets were still constrained. Industry reports and surveys indicate that not only are Christmas parties on the rise for 2014, budgets (per head) have increased too by approximately 32.8 per cent according to CYE Group; mirroring our experience at RSA House.
 
We’ve found that organisers have more to spend, plus on average guest numbers have increased compared to the previous two years. So what is the extra budget being spent on? Top of the leader board is catering with entertainment following. However, although there are extra funds organisers still want value for money.
 
Requests for quirky canapés for receptions seem to be popular with Christmas inspired cocktails on top of fizz options. Food, dessert and coffee stations are also being requested as organisers shake up the format of guests restricted to a set table for three courses. Our new Urban Eats range, which gives event bookers a dazzling menu of exciting dishes served street food style, bring a unique vibe to the events itinerary.
 
So, it’s good news all round as confidence returns to the corporate market. Businesses are rewarding and thanking employees for their hard work with Christmas parties. Organisers are being allocated more to enhance the guest experience which benefits attendees, venues and suppliers. It’s beginning to look like Christmas is back with a sparkling bang!

Any comments? Email Zoe Vernor

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Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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