The International Special Events Society (ISES) has launched its first Global Partner Program designed to facilitate partnerships with select organisations keen to target the global event industry.
The programme will allow partners access to the association’s 5,000 global members along with its 25,000 direct buyer database, social media platforms, exclusive events and promotional campaigns.
The association expects the first commercial partnership to be announced next week.
Research carried out by the association reveals a combined spend among its 5,000 members worldwide of US$22bn (£15bn) including $1.8bn spend on destinations and venues, $1.7bn on hotels, $2.3bn on food and beverage, $1.8 billion on furniture and event rentals and $2.4bn on audio visual and production.
In addition, the organisation claims it collectively spends $1.6bn on event insurance and $1.3bn on air travel.
In terms of overall global spend the US and Canada is the biggest market at $15.7bn, with the UK and Europe at $4.1bn, Australasia at $1.1bn and the Middle East at $700m.
ISES International President Kevin White CSEP says: “Our Global Partner Program has been very carefully designed to meet the needs of a growing number of organisations wishing to engage with our members and our industry. ISES truly is the gateway to the global events industry and we are excited to be launching this programme”.
James Morgan, Chair of ISES EMEA, tells CN: “The new Global Partner Program is another example of how being part of a truly global association benefits our members locally. By creating these worldwide partnerships we extend our reach, our message and our influence, promoting the power of live events, our association and our industry.
“Our association is now in a position to create long term working relationships with UK companies and brands wishing to increase their visibility in the global experience economy. We welcome enquiries on how our association can add value to new partnerships through synergetic relationships with creative event professionals in the UK and globally.”
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