IMEX America’s final figures confirm rising trend

IMEX America has published its own final attendance figures for the show held in Las Vegas last month. They confirm increases across the board.

The fourth edition of IMEX America concluded at the Sands Expo last month and organisers say their final figures show 2,909 hosted buyers attended, travelling to Las Vegas from 52 countries in addition to the US and Canada.

The figures represent an eight per cent increase on 2013. Seventy per cent of the buyers came from the US, six per cent from Canada, five percent from Brazil and 3.5 per cent from the UK. Chinese hosted buyers accounted for two per cent of the total, as did buyers from Mexico.
 
The number of attendees who came to the show (independent of the hosted programme) also increased. Their numbers rose by four per cent to 1,919, with 85 per cent of them coming from the US; three per cent from Canada and a further 3.5 per cent from Mexico.
 
Hosted buyers from incentive houses and agencies accounted for 64 per cent of all those attending. A further 21.5 per cent of hosted buyers were from the corporate sector with 8.5 per cent being association buyers. The remaining buyers were classified as ‘independent planners’.
 
The statistics also confirm exhibitor numbers were up eight per cent, rising to 2,900 exhibitors from 150 countries – 200 more than in 2013. Overall stand space also increased by 13 per cent, the organiser claims.
 
Statistics based on pre- and at-show usage of the unique IMEX online appointment system, which allows buyers to make appointments with exhibitors of their choice, reveal strong usage of the new ‘appointment profile’.

Trialled at IMEX in Frankfurt in May, the online function allows buyers to create up to five short event profiles – mini RFPs – to provide exhibitors with a specification on budget, size, scope, theme and date for a particular meeting or event. Forty-five per cent of all hosted buyers took advantage of the new function, meaning exhibitors could prepare in advance for almost half of the one-to-one appointments based on knowledge of a specific piece of business the buyer was looking to place.
 
The statistics also reveal that 53,000 prescheduled appointments were made between buyers and exhibitors, a figure which comprises one-to-one appointments as well as booth presentations (also chosen by the buyers).
 
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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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