The Government is set to establish a new partnership with the UK events industry, Secretary of State for Culture, Media and Sport, Sajid Javid (pictured) has revealed.
Speaking at World Travel Market yesterday (3 November), Javid said: “The Government will be working in partnership with the events industry to develop a joint strategy to support growth in this important sector”.
His statement follows separate meetings with industry representatives and the No. 10 Policy Unit and DCMS Officials to identify ways in which the industry can best be supported.
The Secretary of State said: “The UK is at the centre of global business. Now I want us to be a centre for global travel business too. The presence of the World Travel Market here in London shows that we’re already staging major conferences, however I know there is a lot more we can do.
“The international business event market is huge and growing, and the UK should be leading the way. Right now we have some of the best event organisers in the world. I’ve already mentioned the G20 and NATO summits. If we can manage international events like that – not to mention the Tour de France, the Ryder Cup and the Olympic Games – why can we not be a number one destination for business conferences?”
He added that the joint strategy “will set out in black and white what the UK needs to do to punch above its weight in the business travel market just as we do in other areas of trade and industry. The wide-ranging strategy will look at the roles played by government and industry. It will describe exactly what action we’ll be taking to make the UK a more attractive destination for business travellers”.
As part of the preparation for the proposed strategy the industry has been asked to identify the following:
- Events that are at risk of being lost if steps aren’t taken to retain them
- Events that with a little extra support could be tipped into world class events
- Events that the sector feels Britain is well placed to attract
- Overseas events where Britain’s event companies could play a major role.
The members of industry organisations, event companies, Destination Management Organisations, event organisers and venues are being invited to submit proposals, covering conferences/conventions, exhibitions/trade fairs, outdoor events, cultural, music, sporting events and festivals by completing the survey, by the end of November at www.surveymonkey.com/s/RTXH7JK.
Michael Hirst OBE, Chairman of the Business Visits and Events Partnership, which is coordinating responses on behalf of the Department of Culture, Media and Sport said: “This initiative by Government of the importance of the sector is due recognition of the value and contribution events make to the economic growth and to the well-being of the community.”
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