First international win for ACC Liverpool’s new exhibition centre

Exhibition Centre Liverpool, the new addition to the ACC Liverpool complex, has secured its first international conference and exhibition. The new centre is expected to officially open for business in September 2015.
 
The European Association for International Education (EAIE) has confirmed it will hold its annual conference at the venue, 12-16 September 2016. 
The event, which is the largest international higher education conference in Europe, is expected to bring 5,500 delegates over five days, with more expected to attend an attached exhibition. It is set to generate £9.4m in economic benefit to the city region. 
 
ACC Liverpool worked closely with the University of Liverpool to secure the event, which this year in Prague drew 5,000 higher education professionals from 90 countries. In the Czech capital the conference included more than 170 sessions, 29 workshops, networking events and there were 200 exhibitors present. Previous event locations included Istanbul. 
 
ACC Liverpool Director of Sales Kerrin MacPhie said: “We are delighted to announce this large global event which comes as a result of the relationships we have been building in the international conference market over the past four years.
 
“The event will use all venues within the ACC Liverpool family portfolio – BT Convention Centre, Echo Arena and Exhibition Centre Liverpool. Some delegates will have the opportunity to stay in our new integrated four-star, 216 bedroom Pullman hotel which is part of the new development.
  
“We already have a strong track record in delivering national and international conferences and associated exhibitions at ACC Liverpool, our increased capacity enables us to host large-scale conferences and exhibitions such as EAIE, it is exciting to consider the opportunities open to us in this market.”
  
Other confirmed trade shows in the new centre’s pipeline include the Federation of Petroleum Suppliers FPS Expo and the RenewableUK national conference.
 
Emma Bellis, head of Liverpool Convention Bureau, said: “The European Association for International Education is a tremendous win for the city of Liverpool; an event which both increases the city’s profile and provides a massive immediate economic impact. As the first event to make use of the largest interlinked facility in the UK, I’m sure it’s a sign of things to come with the opening of Exhibition Centre Liverpool.”
 
The exhibition centre will provide an additional 8,100sqm of exhibition space at ACC Liverpool, doubling the size of the venue and increasing the existing event space. Management predicts the new centre, in its first year of operation, will host
50 events and attract more than 250,000 visitors. A topping out ceremony was held recently to signify the final section of the roof of the exhibition centre and hotel being manoeuvred into place.
 

Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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