EIBTM 2014 posts 8% increase in visitor numbers

This year’s edition of EIBTM closed having attracted over 15,500 industry professionals onsite for the three days of the show, an eight per cent increase on 2013 figures, according to organisers.
 
Trade visitors at the show were also up by nearly eight per cent, organisers said, with almost 70 per cent of EIBTM’s trade visitors from Spain.
 
Some 78,436 pre-scheduled appointments, and for the first time, self select appointments, were made between Hosted Buyers and Exhibitors, representing a 20 per cent increase on last year.
 
This year’s show saw the highest number of independent Association planners attending with 67 per cent of the 271 planners coming from individual associations and societies; overall the event saw an increase of 12 per cent in attendance by Association Hosted Buyers helped by the launch of a more flexible approach to this year’s Buyer programme, with the introduction of My Association | My Club.
 
Visit Faroe Islands, a first time exhibitor to EIBTM, reported 140 pre-scheduled meetings at the show, and Marketing Manager for MICE, Annleyg Lamhauge told CN: “We had genuine interest from buyers who were looking to find a destination that is different and new.”
 
She added that they had seen concrete interest for smaller meetings and incentive groups of 10-50 people at the show.
 
Denise von Wald, Tourism Australia Regional General Manager, said its partners reported “good quality appointments and leads”.
 
“The show also provided the opportunity for our partners to catch up with clients who already have events booked in Australia to discuss initiatives to boost delegate numbers,” von Wald told CN.
 
Graeme Barnett, EIBTM Senior Exhibition Director, said: “You really couldn’t miss the buzz on the show floor this year which I hope was a result of not only economic confidence but also from new initiatives such as the fact that this year exhibitors could top up their diaries with appointments they had requested with buyers – the first time we have trialled this.”
 
On the opening day of the show it was announced that EIBTM was to be rebranded as ibtm world  – where connections mean everything. Ibtm world will join its sister events ibtm arabia, ibtm Africa, ibtm america, ibtm china and ibtm india under the ibtm events umbrella along with AIME in Melbourne and the recently announced ICOMEX in Mexico.
 
“We’ve emphasised the fact that it’s a global show. Whatever markets our clients are looking to connect with, we’ve got most of the globe covered,” Barnett said.
 
ibtm world will take place in Barcelona, 17-19 November 2015.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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