EIBTM 2014 Knowledge Programme to focus on Meetings Design

EIBTM’s Knowledge Programme will this year focus on Meetings Design, highlighting the innovations that make events and conferences more engaging and productive, improve learning and support networking.
The global meetings and events trade show takes place next week (18-20 November) at the Fira Gran Via in Barcelona.
“While the subject of meetings design is current, we are bringing the FRESH Conference to the stage at EIBTM with topics covering participant engagement and interaction, exploring meeting formats, meetings design, technology and innovation and best practice,” says Erica Keogan, Associations and Education Manager of the IBTM Meetings & Events Portfolio.
“The emphasis will be on giving meeting planners ideas, inspiration and the tools to elevate their meetings and keep up with future trends,” she adds.
The first FRESH Track session ‘Participant Engagement and Interaction’, will give attendees a framework around participant action, interaction, involvement, and how to expand their toolbox for designing more engaging sessions.
This session will be followed by ‘Exploring Meeting Formats: The Course of Meetings Design’, which will be led by Rosa Garriga Mora, Meeting Design & ROI consultant; Thorben Grosser, General Manager for EventMobi in Europe; Maarten Vanneste, President of the Meetings Design Institute; and Menno Pleij, Owner and Founder of Slidebox.
On the last day of the show, Julien Carlier, CEO of Social Dynamite and current President for the MPI France-Switzerland Chapter, will present a new technique to leverage digital and media coverage for events in the FRESH Track session ‘Innovations in Meetings Design’.
Finally, the FRESH Track session ‘The Art Of Connecting With Your Audience’ will be presented by Martijn Timmermans, Storytelling Facilitator and René Blom, Executive Producer at The RedLine Project.
Other EIBTM Knowledge sessions, focussing on Meetings Design and Engagement, include:

  • Designing Guest-Centred Events – Session In Partnership with Maritz
  • The Theatre Of Meetings
  • Neuromarketing In The Events Industry
  • No Profit For Profit: MPI Italia And Medicinema Italia Present A New Model Of Corporate/Social Innovation.

In other EIBTM news, event technology provider GenieConnect will be showcasing its newly launched Event Wall at the show.
The GenieConnect Event Wall is designed to aggregate, assemble and visually publish event information, rich media, social feeds and attendee experiences across multiple media. EIBTM visitors will be able to experience the interatcitve Event Wall at the GenieConnect stand #P123.
As the official EIBTM app provider, GenieConnect will also be providing a mobile app helpdesk for the duration of the show.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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