Blackpool approved visitor accommodation scheme

A new entry level scheme for visitor accommodation is to be introduced in Blackpool in 2015.
The Blackpool Approved scheme, which is accredited by VisitEngland, aims to ensure that a property is ‘legal, safe and clean’, meets all requirements with regard to health and safety, and also demonstrates good customer practice.
Blackpool’s tourism chiefs claim visitors will also know that the accommodation they are considering is a correctly registered and properly-run business.
From the accommodation provider’s perspective, the scheme allows them to become part of a recognised accreditation standard at a low cost and with little intrusion. It requires only a short visit from a trained assessor
The introduction of the scheme means that accommodation providers who achieve the accreditation will be able to appear in a designated ‘entry level’ section on the VisitBlackpool website, participate in a wide variety of marketing campaigns and the annual Destination Guide.
Until now, VisitBlackpool has only traded with star-rated accommodation approved by VisitEngland and/or the AA.
Assessments/visits will be carried out annually and accreditation in the Blackpool Approved scheme will cost about a third of the full national schemes.
Cllr Graham Cain, Cabinet Member for Tourism and Leisure, said: “We have not changed our position in that our preferred route is for accommodation businesses in Blackpool to secure the star rating standards approved by VisitEngland and the AA.
“Those star ratings are very important in that they give the customer a clear indication of the quality that they are buying into.
“We hope the entry level scheme will prove a platform for hoteliers who don’t currently have a national accreditation rating to get on the ladder and start to reap the benefits of working with VisitBlackpool and VisitEngland.”
The council believes improved engagement with more accommodation providers means increased partnership working which will, in turn, strengthen the Blackpool accommodation offer.
Tony Urmson, of Yes Hotels, said: “This is a fantastic opportunity to change public opinion about the stereotype of Blackpool accommodation.”
Pam Foden, from VisitEngland, said: “We are delighted to support Blackpool Council and its partner trade associations as they encourage more accommodation providers to seek an accreditation.
“We hope it will provide a helpful stepping stone to joining VisitEngland’s star ratings scheme to enjoy all the additional benefits that come with it.”
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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