Three-quarters of healthcare professionals (HCPs) rank face-to-face meetings higher than virtual ones in delivering value to patients’ outcomes. This is one key result of a new survey of 400 Healthcare Professional’s (HCPs).
The survey headlines are released ahead of the 3rd annual Healthcare Meetings Forum next month in London.
Other key statistics and trends evident from the survey data include:
- 19% of HCPs believe that in certain situations, healthcare companies could directly speak to patients about their products
- 75% of HCPs feel they will gain 80% of their medical information online by 2017
- Only 9% of those surveyed felt that officially accredited content for CME/CPD had no effect on patient outcomes
Organisers of the Forum say the survey also casts light on how online education and scientific information is likely to change the current format preference and adds clarity on the type of content that should be delivered. The Forum, they say, will act as a catalyst for debate on this issue and affirm what future focus is needed for medical meetings.
Commenting on the survey’s significance to this year’s event, Sharon Poole, Director of Athena Medical Meetings says: “There is a lot of talk at the moment about the future for medical congresses. Some say the model is dead, but evidence from the survey so far shows that they are evolving, this data will be a central pillar of the Forum. With analysis from leading medical figures such as Dr Alistair Lindsay, Royal Brompton Hospital and Virgil Simons, The Prostate Net, this session promises to be an invaluable resource for anyone working in the healthcare meetings sector.”
The Healthcare Meetings Forum is delivered by a steering committee of corporate, healthcare specialist agencies and medical societies. The mission of the Forum is to provide an unbiased view of medical meetings, placing on record the views and evidence of experts to better understand and deliver meetings and events in the healthcare sector.
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