WTM Ministers’ Summit to debate legacy of mega events

The 2014 UNWTO and WTM Ministers’ Summit, which takes place at World Travel Market (WTM) next month (4 November), will put a spotlight on the connection between tourism and mega events. In particular, the summit will look at how such events can create a lasting legacy.
The summit debate will be moderated by Charles Hodson, anchor of CNN International’s business programme World Business Today.

It will cover the following issues:

  • How to measure the impact of mega events on tourism destinations
  • How to ensure adequate infrastructure development and planning
  • How to promote environmentally sustainable events
  • How to translate the hosting of mega events into strong destination brands
  • How to promote community engagement and invest in human capital.

Speakers include representatives from countries that have hosted major sporting events in recent years, including the Hon. Mr Derek Hanekon, Minister of Tourism for South Africa and His Excellency Mr Vin�?�­cius Nobre Lages, Minister of Tourism for Brazil.
Also on the panel will be representatives of government tourist offices, including VisitBritain Chairman Christopher Rodrigues CBE and Qatar Tourism Authority Chairman His Excellency Mr Issa Mohammed Al Mohannadi.
They will be joined by experts from global hotel groups, travel companies and event organisers, including Thomas Waldner, Project Director, Donauinselfest – a free music festival in Vienna, which hosts more than three million people in three days.
Organisers expect a further 150 ministers and aides poised to attend the event.
“The UNWTO and WTM Ministers’ Summit is a fixture in the calendar for ministers and private sector to debate the key issues facing the industry,” said World Travel Market Senior Director, Simon Press.
“Major sporting events have the potential to increase the host country’s tourism industry, but it is important the tourism industry makes the most of such opportunities. To do this the private and public sector must work together for the benefit of both sides. I am delighted WTM is again able to facilitate such an important conversation.”
Now in its eighth year, the UNWTO/WTM Ministers’ Summit is part of the World Travel Market Ministers Programme, bringing together tourism ministers and leading tourism experts to debate each year key issues affecting the future of the sector.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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