Week two in the life of a start up

Matt Green, Director of event consultancy GMG Network, gives an insight into week two in the life of a start up.

Securing a mentor seems like a useful
idea but I have been too busy dealing with the logistics of setting up GMG
Network to give it serious thought. It’s
an un ticked job on the to-do list. I’m feeling positive. The business cards (square
with rounded corners) have arrived. My phone rings when people call. I have
vision, an exciting concept and a dream of how my company will run. I’m not
sure I want advice. What if I don’t like what I hear? I don’t want my bubble
burst. Subconsciously I choose people to talk business with carefully, hand
picking those who I know will congratulate me, buy me a coffee and steer clear
of those ’difficult’ questions. Although difficult questions lurk in the
shadows, keeping me awake at night:

  • Why do so many people from Austin,
    Texas, follow me on Twitter?
  • Why are so many more suppliers
    connecting with me on Linked In as opposed to clients?
  • Is cold calling really a necessity?

I spot an opportunity. A business coach
is running a seminar, free of charge, thanks to my business bank account. Free
is appealing. I’m a little (only a little) concerned it will be a waste of a
day when I could be cold calling. So I attend. There will be free coffee.

It sounds pretentious, perhaps a little
‘across the pond’, but I see the light! I am bombarded with challenging
questions, get down to the nitty gritty of marketing, refocus my USP. We go
through the logistics of setting up so that I can sleep at night, knowing I’m
not inadvertently breaking the law, by running my own business without the
correct pieces of paper.

I leave feeling energised, enthused,
ready for world domination! Another bonus – the seminar was held in a managed
building and I’ve also found a potential office space. I may not have spoken
with clients, booked meetings or drawn up proposals today but this small step,
gleaning the pearls of wisdom from an experienced and objective mind, feels
like a giant leap towards my goal of running a successful business.

Any comments? Email: Paul Colston

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

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ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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