Week three in the life of a start up

Matt Green, Director of event consultancy GMG Network, gives an insight into week three in the life of a start up.

Starting your own business is a costly exercise, full of nasty expensive surprises, so finding things for free has become a key focus. I’m not just talking about weekends. I’ve never really been a bargain hunter, have always been gainfully employed, so finding ways to meet people ‘cost free’ becomes a new area of expertise to refine. I need to be careful. And creative. Meeting a client for a coffee and asking them to pay is not the answer.

As luck would have it, Square Meal’s Venues & Events Live was on. Perfect. I can get my name around, give out some of my custom made business cards and leave a lasting impression of GMG Network.

I arrive early and there is already a hustle and bustle about the place. I relish the opportunity, introducing myself to everyone, attend some bitesize seminars, covering all the hottest event industry topics and bump in to some friendly faces. The business cards are a hit! Maybe those wasted hours in Week One were worth it after all. It does feel different being here as my own advocate. There is a spring in my step as I tell people about my new venture. Networking has certainly taken on a new meaning. I’m here as a Director of a new, exciting company, slick, professionalâ€Â¦.

Suddenly I feel like Burglar Bill – Popcorn? I’ll have that. A glass of prosecco? I’ll have that. Chocolate. Salted caramel cake. Macaroon. No need to buy coffee – the Guoman Tower have an espresso machine. It’s my first day in town without a packed lunch.

I arrive home, one bag laden with business cards, leaflets and brochures on pretty much every venue in London. But in the other bagâ€Â¦Ã¢€Â¦.I have a USB skateboard, a cuddly E-Coli and a lego keyring to name a few.

Starting your own business is a costly exercise, but now and again there are a few pleasant surprises and some freebies along the way.

Any comments? Email Paul Colston

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

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ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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