Week four in the life of a startup

Matt Green, Director of event consultancy GMG Network, continues his insight into the first few weeks of a startup.

Week Four
I
don’t think I’m that old. I don’t feel it. I embrace new music on the radio.
I’m even considering trying that Insanity class at the gym. There’s a spring in
my step as I alight the train at London Bridge this week, off to meet
prospective clients. I have embraced the modern world. One has to if one is
going to work in the events industry. I pride myself on my ability to keep abreast
of the ever-evolving technological world.

The
trouble is, everyone else does the same. I read articles about other event
companies setting up – competitors – grrrrr – and the whizzy marketing they
have flying all over the web. There seem to be apps and gadgets galore that a
new start up can tap into, all for free, to spread the word and get its name
about town. I attend a lecture on social media and receive the very down to
earth message that although it can prove useful, it shouldn’t be taken too seriously.

I’ve
always liked to be different. Creative souls do. Some people call me quirky,
non conformist. I’m not on Facebook because everyone else is. I suppose that I
do think outside the box. I reconsider my marketing strategy. Perhaps I too
have been sucked in to the mainstream. I need to stand out from the crowd. I
think about what companies did before the internet and smart phones. I remember
the world when everyone carried a pen in their pocket and wore a watch. Maybe I
am a little bit old. It does look like it’s snowing when I trim my beard. But
maybe the age and experience can be used to the advantage of GMG Network.

I
return to my 80s roots with a chalk board and some coffee beans and devise a
mail out, with a mini competition reminiscent of my Primary School Christmas
Fayre.

I’m
pleased with the result. It’s me through and through. It’s an original. It’s
honest. It’s old school.

Any comments? Email Paul Colston

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

Author

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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