Head of Conference and Event Sales at Twickenham Experience Samme Allen is reporting a 52 per cent year-on-year increase in sales for the month at the stadium.
As the venue begins its 12-month countdown to hosting the World Cup in September 2015, bookings are increasing across all types of event, according to Allen.
She says the sales increase has been driven through a combination of factors, including a drive to penetrate new market segments, exhibition sales and healthy repeat bookings.
September bookings included events for O2, Compass and EY, combining day conferences with team building experiences, including the rugby-themed Haka, dinners, receptions and exhibitions.
“We had an excellent start to the financial year, with an overall rise of eight per cent year on year. We are delighted to see this trend continue and have seen our busiest September on record. We are seeing an increasing requirement from corporate clients for added value activities, such as our team building and the core RFU values represented by Team Twickenham.”
Twickenham Experience Limited (TEL) is a joint venture between the RFU and food services provider, the Compass Group.
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