Report reveals 2014 conferences worth £39m to Liverpool

The report commissioned by ACC Liverpool and Liverpool Convention Bureau revealed that 20,000 international delegates have visited the city since January 2014.

The European Society of Biomaterials conference, held at ACC Liverpool in September, attracted more than 1,000 delegates and brought an estimated economic impact of £1.8m.

Forthcoming internationals include EuroLabFocus and the European Society of Surgical Oncology, both taking place in October.

“Liverpool has had a successful year with a number of international conferences, aside from those which were held as part of the International Festival for Business,” said Kerrin MacPhie, Director of Sales at ACC Liverpool. “At ACC Liverpool alone we have many more in the pipeline such as UNI Global Union due in 2018. We have a further eight potential events which we have submitted bids for, if these all confirm they will generate a further £22m in economic impact for the city region.Apart from ACC Liverpool, venues in the city hosted events such as the International Conference on Sensing Technology at Liverpool John Moores University and the Public Administration Conference UK at the Foresight Centre, the University of Liverpool.

The city is looking to stimulate further growth in the international market when it attends IMEX America this month. As well as a dedicated zone on the VisitEngland stand (2816) and a ‘Beatlemania’ event at the Euro Party on the show floor on the Wednesday, the team is hosting an exclusive evening reception at Madame Tussauds complete with a Beatles tribute act for a select group of guests. Team Liverpool is also inviting visitors to a story time when they will tell the ‘Liverpool Story’ at 1.30pm on the Tuesday and Wednesday.

Emma Bellis, Head of Liverpool Convention Bureau, said: “As well as conferences from the UK, the potential of the international market is huge for us. While we have made some great progress in recent years, we know there’s further potential to grow this market – especially with the opening of Exhibition Centre Liverpool next year. There is a lot of interest in Liverpool in the US and people are already familiar with the city because of football and The Beatles, so we’re really targeting that market as the next step.”

The city’s oldest football club, Everton FC, has, meanwhile, unveiled new event spaces at Goodison Park. Three of its premier conference and banqueting suites have been refurbished, including the The Alex Young Lounge (named after Everton’s match-winner in the 1906 FA Cup final) which can hold up to 300 people theatre-style.

The Brian Labone (pictured) and Joe Mercer Suites, which each hold up to 140 people, have also been redecorated.

Goodison Park has a total of nine conference and events suites and Sodexo Prestige, which manages the conference and banqueting facilities at the stadium, offers a number of day delegate packages starting from £20.95 per person.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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