New strategic alliance formed by European national convention bureaux

Europe’s position as the number one destination for business events is set to gather further strength from the launch, at IMEX America,
of a new strategic alliance by European national convention bureaux.

This alliance is the first of its kind and springs from an initial idea
conceived over a year ago by Eric Bakermans from the Netherlands Board
of Tourism and Conventions and Matthias Schultze from the German
Convention Bureau.

The
initiative has initially embraced 17 members. The stated aim of this
informal group of European national convention bureaux is knowledge
sharing and co-operating to further strengthen the position of each
individual member as well as boosting Europe’s standing as the leading
continent for business events in the world.

Bakermans,
Marketing Manager for Holland meetings, conventions and events, and
Schultze, Managing Director of the German Convention Bureau, said in a
joint statement: “We’re aiming to have a constructive
and active collaboration on issues to make us stronger as Europe,
without compromising each country’s unique identity. Our partnership
approach unites the individual and unique offerings of each member, to
simplify and strengthen the approach towards key markets.”

Schultze
explained that Europe hosted nearly 2.5m business visitors a year, the
number of meetings held being nearly three times as many as the second
largest market. “This is a compelling proposition, and we wanted to
create an initiative which builds on this success and enables convention
bureaux from across the continent to join together.”

Bakermans
added: “Matthias and I started the initiative to address the need for
knowledge sharing on specific issues which affect our daily work as
national convention bureaux. We’re aware of the need to work towards
combining our efforts to utilise these strengths and expertise to market
throughout the world.”

The
17 founding member bureaus are: Austrian Convention Bureau, Czech
Convention Bureau, Estonian Convention Bureau, Finland Convention
Bureau, GCB German Convention Bureau e.V., Hungarian Convention Bureau,
Meet in Reykjavik, Montenegro National Tourist Board/National Convention
Bureau, NBTC Holland Marketing, Norway Convention Bureau, Poland
Convention Bureau, Serbia Convention Bureau, Slovak Convention Bureau,
Slovenian Convention Bureau, Switzerland Convention Bureau and
VisitDenmark.

The
embryonic group has met three times over the past 18 months and the
next step is to convene a meeting in Copenhagen in the New Year with
other interested European national convention bureaux to further
progress the alliance.

Do you have a news story for CN? Email: Paul Colston

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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