Event management agency Ashfield Meetings & Events has revealed that Medex-Media, formerly part of the Knowledge Point 360 Group, has transitioned to become an integral and complimentary component of the agency.
UDG Healthcare plc acquired the Knowledge Point 360 Group in March 2014 and since then, the company has been reviewing the businesses and its offerings.
“The strategic decision to integrate the services of Medex-Media and
Ashfield Meetings & Events will strengthen both businesses,” said Luke Flett, Head of Sales and Marketing, Ashfield Meetings & Events. “Since
the acquisition in March we have already seen that by working
collaboratively and blending skill sets we can develop more innovative
solutions for our clients.
“This has already resulted in
business development successes demonstrating, that by working together,
we have a more powerful offering to our clients,” he added.
Medex Media works with healthcare clients to deliver effective exhibition and live event environments. This ranges from strategic consultancy that maps audience educational needs and personas to relevant scientific congresses, through to dedicated project management and experiential design that transforms exhibits into learning environments to deliver personalised multi-channel messages.
The Medex-Media business will continue to operate from its current office in Tytherington, Macclesfield, the headquarters from where they deliver over 70 international projects annually.
Joanne Brook, Head of Engagement, will have responsibility for Medex-Media from the senior management team at Ashfield Meetings & Events. Gerry Montgomery, Commercial Director at Medex-Media, will maintain all client facing responsibilities with the existing team who have all transferred by TUPE into Ashfield Meetings & Events.
The brand will maintain its identity and sit alongside production, creative, communications and digital offerings within the existing engagement team.
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