Surrey-based The Live Group has been judged the winner of this year’s EIBTM Technology Watch Award.
The award comes in recognition of the capabilities of Live Group’s event mobile App whose latest new feature, dubbed the Locator Function, enables delegates to position themselves, locate others and find specific areas on an interactive floor plan. The technology also automatically checks-in delegates, sends push notifications to specific delegate types, captures the flow of traffic and offers opportunities for profile raising and marketing to sponsors and exhibitors.
Organiser Reed Travel Exhibitions (RTE) claims its EIBTM Technology Watch Award is the longest running recognition scheme for innovation in the international meetings industry. This year, The Live Group triumphed against competition from 48 entrants.
Live Group Chief Executive Toby Lewis (pictured) said: “The EIBTM Technology Watch Award is a ringing endorsement of the app and its Locator Function. It’s what you get when you combine serious research and development with outstanding knowledge of the live events business. We’re absolutely delighted to have gained such clear recognition for the quality of our work.”
EIBTM 2014 takes place from 18-20 November.
Look out for the November issue of Conference News where The Live Group’s Toby Lewis features in the Big Interview.
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