National Events Month drew to a close 27 October with a Celebration Event at the Museum of London.
The event wound up a month of campaigning on behalf of the UK events industry.
Over 100 industry professionals and representatives from the Department for Culture, Media and Sport and UK Trade and Investment were present although again there was a ministerial no show, apparently due to a three-line whip.
Helen Grant, Minister for Tourism, nevertheless, had played a major role in the month-long campaign, pointing out that the sector is predicted to be worth £48.8bn by 2020.
“Britain for Events have done a tremendous job throughout National Events Month, championing the UK as a great place to host international events and I look forward to working with all those in the industry to build on the success achieved and make sure its growth potential is reached,” she had said during the campaign.
Both the Prime Minister, David Cameron, the Deputy Prime Minister, Nick Clegg, and Minister for Finance and Local Government, Edwina Hart, as well as Fergus Ewing, Minister for Tourism, Energy and Enterprise in the Scottish executive, had all lined up to back the month’s activities.
Campaign Director Alistair Turner told the audience the campaign has received a stunning amount of support over the month, with a phenomenal amount of events being submitted on the #NEMO website. He added that over 100k event professionals had been reached via the social media programme.
The list of industry experts addressing the audience included Brian Pirkle, Regional Sales Director for Cvent and Michael Hirst, Chairman of Business Visits and Events Partnership (BVEP).
Hirst said he hoped the support from government and politicians would continue and launched a new manifesto for meetings and events in Britain targeted at the main political parties as they rev up their election campaigns. Titled ‘Events can win for Britain’, the 12-page manifesto includes 10 reasons why meetings and events are important to Britain, as well as other valuable data bytes to press the case with politicians.
“I encourage you to take a copy to your MP,” said Hirst.
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