Following its 2014 ‘Meet the Future – Event Technologies Explored’ campaign, Central Hall Westminster in London has revealed a new campaign focused on the challenges of effectively improving event experience through technology.
The campaign launch follows research by MEDIAMaker showing that 82 per cent of delegates do not fully engage with event content.
The new campaign, ‘Meet the Future – Event Technologies Challenged’, will be driven by a series of hybrid and live events and social media engagement to ascertain concerns of event organisers and offer ideas and solutions through shared best practice and content.
The first event of the campaign will be an interactive hybrid event on 5 February 2015, involving a panel of experts, planners and an online audience with an open discussion about delegate engagement at events. Content for the event will be crowd-sourced, based on the key issues brought to light by event professionals in initial surveys.
Maria Schuett, Marketing Manager at Central Hall Westminster, says: “Meet the Future is about addressing the key challenges, concerns and opportunities for event organisers. Following feedback from delegates at our June interactive conference, our next campaign, Event Technologies Challenged, seeks to delve deeper into how technologies can truly enhance an event experience and become an enabler. In order to do this we need to address challenges and barriers faced by organisers to discover solutions and create new opportunities for richer experiences.”
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