The Scottish Tourism Alliance (STA) AGM and October Conference takes place in Stirling today (8 October) and will see Judy Rae, Chair of the Tourism Scotland 2020 Business Tourism umbrella-working group, officially launching Business Tourism for Scotland.
“I am delighted to be launching Business Tourism for Scotland today,” says Rae. “Demand for business events in Scotland has never been stronger. There has been significant investment in major facilities in Scotland’s new cities, new direct air routes are opening up regularly, and the success of the major events which have taken place in 2014 has showcased Scotland’s ability to deliver on the global stage.”
STA Chair Stephen Leckie and CEO Marc Crothall will also set out the four key strands for the alliance’s three-year strategic business plan.
The plan will focus on broadening membership from across other sectors; engaging more in direct conversation; influencing the delivery of the national strategy Tourism Scotland 2020; and establishing an information ‘gateway’ for tourism business.
Leckie and Crothall are also expected to report a doubling of membership in the last two years.
The organisation now connects directly and indirectly through membership by association with 70-75 per cent of the sector.
The STA drew 500 delegates to its national conference in March and more than 200 are expected to attend today.
“After an amazing year for Scotland in the media spotlight and with momentum and confidence running high, everyone attending today looks forward to hearing more on the future opportunities for the tourism industry in Scotland post the referendum result,” Crothall says.
Other speakers at the conference include Fergus Ewing MSP Minister of Energy, Enterprise and Tourism (pictured), and Francesca Tudini, the European Commission’s Head of European Policy.
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