Busiest month on record for ConferencesGroup

Venue finding agency ConferencesGroup, the umbrella brand for Conferences-UK.org.uk, ConferenceVenues.com and Corporate Desk, has reported its busiest month on record in September with 108 more enquiries and revenue up 114 per cent on 2013.
 
The company has attributed the uplift to implementation of a new strategic plan.
 
“Businesses cut back on all non-essential costs, including off-site meetings, conferences and corporate travel,” says MD Simon Thompson. “We looked at the market and recognised that although there were more limitations, there was still demand, albeit the focus had shifted and the requests were not as extravagant.
 
“While everybody else cut their marketing spend, we took a risk and increased ours along with far greater client contact,” he adds.
 
Thompson says he tripled the amount of client contact to re-establish old relationships and pursue every business opportunity. He also invested in developing bespoke CRM software for better client account management.
 
“With businesses still cautious, it was essential that we not only helped venues to adapt to meet clients’ changing requirements, but demonstrated to our clients that we could offer a service within the constraints of their business’ brief,” says Thompson, who adds that his team’s ability to successfully adapt to a challenging market has paid off with clients responding accordingly.
 
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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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