New research released today at The Deck, as part of London Breakfast Meetings Week (LBMW), has indicated that morning meetings have a more positive outcome, with 71 per cent of people agreeing or strongly agreeing that they have a more beneficial outcome compared to meetings held later in the day.
The survey went on to show that 65 per cent of people found it easier to concentrate at a breakfast meeting rather than a meeting held later in the day and three-quarters of the people surveyed said short breakfast events or meetings cause less disruption to their working day than midday, afternoon or evening events.
The breakfast meetings survey collated results from over 100 employees who have attended at least one breakfast meeting in the past two years, from a cross- section of London businesses. The questions were chosen following initial focus group research which identified key elements, factors and perceptions associated with breakfast meetings
Charley Taylor-Smith, Head of Hospitality Events and Commercial Business Development at The Deck, told invited guests to the South Bank venue this morning (8 October) that her team had noticed an increase in breakfast enquiries since the start of 2014 and were keen to find out why this trend was emerging.
“Having done some initial research, we were surprised to see there has been little insight into the benefits of breakfast meetings compared to meetings held later in the day,” she said.
“We decided to carry out our own research and the results speak for themselves: breakfast meetings are incredibly important to the continued success of London businesses. We wanted to champion the power of breakfast meetings and this led to the creation of London Breakfast Meetings Week, a week-long awareness event to encourage other businesses to reap the rewards of these early meet-ups.”
Another reason for the success of early meetings could be linked to the provision of a good quality breakfast menu, with 85 per cent of people saying they find that eating breakfast increases their efficiency at work.
Despite the findings, 88 per cent of the people surveyed said that less than half of the meetings they attend actually take place in the morning.
To find out more about London Breakfast Meetings Week visit national-awareness-days.com/london-breakfast-meetings-week.html or follow The Deck on twitter: @TheDeckLondon #meetinthemorn.
Taylor-Smith said The Deck, originally opened as a temporary pop up structure for events, was now in its seventh year and expanding its events business.
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