More than 70 Tourist Information Centre (TIC) managers and staff from 37 European cities, including sole UK representative Belfast, met, 16-17 October, in Luxembourg for the first TIC Expert Meeting designed to develop their knowledge and share best practices.
The TIC Expert Meeting is an initiative of European Cities Marketing, an association designed to improve the competitiveness of cities through a collaborative approach to marketing based on benchmarking performance.
Luxembourg hosted the inaugural event at the Alvisse Parc Hotel.
Synne Myhre, Chairperson of the TIC Knowledge Group and Director of Tourist Information at VisitOSLO, said the purpose of the event was to create a network of experts working in the field of TIC to improve competitiveness of their cities. “We aim to increase the competence, expertise and motivation of our TIC teams through exchanging best practices and know-how, which are very practical and daily issues.”
Speakers included Peer H Kristensen, Director at VisitAarhus, who presented best practice on ‘Going Virtual’ and Julie Cochrane, Manager at Visit Belfast Welcome Centre, who shared her experience on ‘Opening a new TIC’. The presentations were followed by a Q&A and roundtable discussions.
“The level of success of this first TIC expert meeting was higher than we expected,” said Sabine Dubreuil, member of the TIC Knowledge Group, seminar chair of the TIC Expert Meeting and Manager at Stockholm Visitor Center.
“Participants were highly committed to sharing knowledge, experiences and unique insight of success in their city. Participants went back with at least one new idea to improve their daily work. We are really looking forward to next year’s edition,” she added.
The next edition of the TIC Expert Meeting will be held in Amsterdam on 8-9 October, 2015.
European Cities Marketing promotes the interests of 110 members from more than 100 major cities in 32 countries.
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