US representative joins ACC Liverpool team

ACC Liverpool has appointed Peter J Berry, Certified Association Executive of Berry & Associates, as its US market representative. The appointment is part of the venue’s strategy to attract additional international and North American-based conferences to the city.
Working alongside ACC Liverpool’s international team, Berry’s role includes targeting North American and global associations, with US-based members, which have the potential to hold their meetings in Liverpool.
Berry was founder and president of Association Resources for more than 30 years, an international association management agency based in Hartford, Connecticut.  The company managed 20 associations and had a satellite office in Washington, D.C.  Berry now provides consultancy services in the meetings and association management sectors.
Berry is also a global taskforce member of the Professional Conference Management Association (PCMA).
“ACC Liverpool is one of the success stories in the UK meetings industry and has an interesting international growth plan,” Berry said. “I met the team at IMEX America in 2012 and was immediately struck by everyone’s enthusiasm to expand beyond UK and European-based events and in turn generate more economic impact into Liverpool.
“I feel I can support these exciting strategic plans through my experience in the American market. We have spent time co-ordinating specific targets and formalising our relationship and contract.
“I am looking forward to getting started and helping ACC Liverpool to realise its growth potential,” he added.
Kerrin MacPhie, ACC Liverpool Director of Sales, said: “Peter’s objective will be to identify associations which are looking to grow their European membership in addition to helping organisations explore new territory with confidence as he can advise on what Liverpool can offer and how we can support their events.
“He will be an extension to our international sales team and will use his wealth of experience to be our man on the ground in the American market, targeting outbound events.”
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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