Green event platform Poken has merged its France operation into Tech-Event, a service provider for events in France. The expanded, merged operation aims to provide ‘touch-to-collect’ technology to the French events market.
Poken’s event management dashboard, as well as its mobile apps and NFC-based devices, will be more readily available to the French market through Tech-Event’s channels. Key Poken France staff will transfer to Tech-Event as part of the merger.
Tech Event’s CEO, Wahib Bendib, says: “For the past 10 years we have catered to a majority of the largest events and exhibitions in France, establishing ourselves as the clear market leader for registration, access control, lead generation and other services. Poken’s full-featured event management platform, as well as its NFC-based devices, is a natural complement to our current service offering.”
Since Poken entered the French market in 2010 there has been increased demand for ‘green’ events and the company has targeted this market with its ‘touch based’ services.
Marc Vernazobres, General Manager of Poken France, who will be joining Tech-Event in a key business development role, says: “My clients Comexposium, American Express Meetings & Events, Thalés and many others have reacted positively to the news, as it means working with one single supplier instead of two for their core event technology needs.”
Poken’s global operations are headquartered in Palo Alto, California and Lausanne, Switzerland. The merger initially concerns Poken’s French subsidiary, although the company says the partnership will offer additional synergies for other markets in the longer term.
Commenting on the news, Poken CEO Stephane Doutriaux says: “There is a clear opportunity for both Poken and Tech-Event to expand Tech-Event’s reach into our international markets.”
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